Test A/B de asunto | Voters

A/B apartment test

complete

Felipe Falcone

Add the ability to A/B test the subject of the campaign. 
50% is sent with Subject A and the other 50% with Subject B.
Then, in the report, I can differentiate the opening rate of each issue.

May 24, 2019

Diego Sanchez

marked this post as

complete

It's available now! You can see more info at https://docs.myperfit.com/es/articles/5090969-como-crear-una-campana-a-b-testing

Diego Sanchez

marked this post as

in progress

Diego Sanchez

marked this post as

planned

Diego Sanchez

marked this post as

under review

Anto Seguros Rivadavia

It can also be automated so that it is optimized within the same shipment. 
The test is performed by sending subject A and subject B to a number x of emails, e.g. 20%.
The remaining shipments are then continued with the one with the highest opening rate.